An appointment setting service contacts leads for you and books calls onto your calendar, so you only speak to interested people. A virtual assistant can do it with your script and your calendar, and a team lead reviews the messages and call notes.
An appointment setting service fills your calendar with calls worth taking. Someone reaches out to your leads, answers simple questions and books a time. You show up to talk to people who already want to hear from you. A virtual assistant can do this well with a clear script.
What an appointment setter does
- Follows up new leads by email, message or phone.
- Answers basic questions using your approved answers.
- Checks the lead fits, using a short list of questions.
- Books, confirms and reminds people about the call.
Human setter or AI appointment setter?
AI tools can send fast first replies. A person is better at tone, hard questions and knowing when to stop. Many teams use both: AI for speed and a person for the conversation. Our guide to the AI appointment setter covers the differences.
What to prepare before you start
- A one-page script with your offer and top questions.
- Your ideal client in one sentence.
- Calendar access with the times you want to offer.
- A rule for when the setter passes a lead to you.
How to start with a test
A good appointment setting service starts small. Give your setter twenty leads. Review the first messages together. If they sound right, add more. Every message and call note is checked by a team lead at MyRemoteVA before you rely on it. See our virtual receptionist service for call handling too.
Ready to book more calls? See pricing or start for $1.
Frequently asked questions
What is an appointment setting service?
It is a service where someone contacts your leads by email, message or phone and books qualified calls into your calendar.
Can a virtual assistant be an appointment setter?
Yes. With a clear script and calendar access, a virtual assistant can follow up leads and book calls.
What should I keep for myself?
Keep the offer, the sales call and the final decisions. The setter only gets the right people onto your calendar.
What is doing this yourself costing you?
Doing it yourself: $2,165 a month of your time.
The same hours at our $12/hr pay-as-you-go rate: $520. Dedicated plans start at $5.62/hr.
Simple maths from the numbers you enter. It assumes a VA can take on those hours.
Start for $1Written by the MyRemoteVA team. Search-trend figures come from Google Trends. Prices shown are our current plans. Last updated September 29, 2026. Questions or corrections? Contact us.
Reception & Appointment Setting
A virtual receptionist and appointment setter to answer calls, book meetings, qualify leads and follow up, in your business hours.
Explore this service