Virtual Assistant Rates: US vs UK vs Australia (2026)

Whether you're hiring from New York, London or Sydney, the question is the same: what should a virtual assistant actually cost, and does your time zone change the price? Here's the real breakdown.

Does location change the rate?

With an AI-augmented, fully managed VA service, pricing is set once — not renegotiated per region. MyRemoteVA plans run $5.00–$5.50/hr (USD) regardless of whether you're billing from the US, UK or Australia, which is simpler than most freelance marketplaces where rates shift by client geography.

Time-zone overlap matters more than rate

US, UK and Australian founders each face a different scheduling problem: US clients want overlap with EST/PST business hours, UK clients need GMT coverage, and Australian clients are often looking for a VA who can work AEST mornings. Ask about overlap hours before you ask about rate — a cheap VA with zero schedule overlap costs you more in delayed turnaround than a well-matched one does in hourly rate.

What US founders should know

US-based founders comparing to local virtual assistant staffing agencies (often $25–45/hr) will find AI-augmented offshore/remote models significantly cheaper for the same task categories — inbox and calendar management, customer support, and bookkeeping.

What UK founders should know

UK small businesses often compare VA costs to a part-time local PA (typically £15–25/hr). A dedicated VA at $5–5.50/hr with rollover hours covers the same admin and social media workload at a fraction of the cost, with weekly reporting built in.

What Australian founders should know

Australian founders juggling AEST hours often struggle to find overlap with traditional outsourcing hubs. Ask specifically about morning-AEST coverage when scoping your e-commerce or real estate VA role.

See exactly what's included at each tier on our pricing page, or book a free scoping call to discuss your time zone.