Real estate runs on responsiveness — the agent who follows up first usually wins the lead. A dedicated real estate virtual assistant exists to make sure that's always you, even when you're at a showing.
What a real estate VA actually does
- MLS listing entry, photo uploads and portal syndication
- CRM management — Follow Up Boss, kvCORE, Salesforce — and lead nurture sequences
- Transaction coordination: paperwork, deadlines and closing checklists
- Showing, inspection and closing scheduling across every calendar
- Comparative market analysis (comps) prep ahead of listing appointments
- Listing flyers, email campaigns and social content for new properties
Illustrative breakdown of common time-loss areas reported by solo agents and small brokerages — each is a task a real estate VA can own directly.
Solo agent vs. small brokerage
A solo agent typically starts a real estate VA on lead follow-up and CRM hygiene — the tasks that go stale first when you're in the field. Small brokerages more often centralise transaction coordination across a shared VA, so every agent's paperwork follows the same checklist.
What to hand off first
Start with whatever's currently sitting untouched in your CRM. If leads are ageing past 24 hours without a follow-up, that's task one. If your MLS listings are inconsistent across portals, start there instead. A scoping call will map this out in 20 minutes.
Cost vs. a transaction coordinator
Dedicated in-house transaction coordinators typically run $40,000–$55,000/year. A real estate VA on the Pro plan (160 hrs/month at $5.00/hr) costs roughly $800/month — covering transaction coordination plus CRM and listing management in the same hours. See the full cost comparison.
Ready to stop losing leads to slow follow-up? Book a free scoping call.
Real Estate Support
Listing management, CRM updates, transaction coordination and lead follow-up — built for agents and brokers who can't be at a desk all day.
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